ch 29 ''What is a vertical in affiliate marketing''

 

''What is a vertical in affiliate marketing''


 

A vertical or “niche” is any market where demand comes exclusively from a specific industry or demographics. Vertical marketing involves creating products/offers tailored to a specific customer or trying to make existing products more appealing to that customer.

Affiliate marketing verticals indicate which affiliate products you’ll promote to people segmented by budget, demographics, geography, or customer interests and preferences.

There are several reasons why focusing on a specific vertical is a good idea.

Some people, for example, wonder if it makes sense to publish articles on their blog about meditation and cryptocurrencies if both verticals are profitable in terms of affiliate earnings. The issue with such diversity on a blog is that it can make readers feel they’ve landed on the wrong one. As previously stated on this blog, it’s easier to make $100 from ten affiliate marketing websites than make $1000 from one.

An opposite case is when you are skilled enough to buy traffic for both Crypto and Health offers: this only means you can earn more within your CPA network.

 

vertical affiliate marketing

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