ch#06 How to start affiliate marketing in 4 steps

''How to start affiliate marketing in 4 steps''

  1. Pick your platform and method
  2. Determine your niche and audience
  3. Find your products
  4. Choose your first affiliate program

Just like running your own small business, becoming a successful affiliate takes dedication and discipline. Use the following step-by-step guide to start your affiliate marketing business.

 



 

1. Pick your platform and method

The first step is figuring out the platform you want to build your audience around. Every affiliate marketer has a different approach and platform. There are many affiliate marketing ideas you can choose from based on different methods:

Common platforms affiliate marketers use are:

  • Blogging
  • Instagram 
  • TikTok
  • Facebook
  • Pinterest 
  • Pay per click (PPC)
  • YouTube

 

2. Determine your niche and audience

When it comes to choosing a niche, aim for something you’re passionate and knowledgeable about. This helps you come across as authentic and as a trusted source of information for potential customers. It also helps you evaluate which products and brands you want to promote.

Say, for example, you started a blog about dogs, helping owners care for their pets.

You regularly post and encourage people to subscribe to an email list and share your content. Dogs are your niche, and you’re going to invest in content marketing and search engine optimization (SEO) to grow your audience of owners.


3. Find your products

To earn revenue as an affiliate marketer, your audience needs to connect with what you’re saying. The items or services you promote need to be products they genuinely want. Getting this wrong can hinder your success and diminish your credibility—as well as your audience. 

If you’re curious where to look for products or brands to work with, don’t worry. There are tons of affiliate networks and marketplaces, including:


4. Choose your first affiliate program

As you brainstorm products or browse through affiliate platforms, the most important criteria to keep in mind is that the product should be aligned with your audience, or the audience you hope to build. Ask yourself: Is it something your target audience would find valuable? Does it fit with your area of expertise? Choose an affiliate program that suits your brand and income goals.

Make sure the product or service you’re promoting is a fit for the platform you’re promoting it on. For example, home décor and clothing are well suited to image-heavy platforms like Instagram. However, if you’re promoting more in-depth purchases, like software, your conversion rates may be higher on longer-form platforms, like a blog or YouTube.

 

 

 

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