ch#10 Affiliate Marketing Trends

 

''Affiliate Marketing Trends''

affiliate marketing trends with live shopping, a girl using a live video to sell a product

https://www.pinterest.com/pin/806988827126418496/

As more business is conducted online, and many creators are getting into li. Statista estimates affiliate marketing spending will reach $8.2 billion in 2022. Here are booming marketing trends to embrace:

01. Live shopping: More affiliate marketing will take place through live steam shopping, where streaming video is utilized to sell to a live audience in real-time. L’Oreal is one example of a brand hosting shoppable live streams featuring celebrities and influencers doing makeup tutorials and skincare routines. The streams also include various discounts and giveaways on top of the free shipping for orders made on the same day.

 

02. Affiliate tracking in the cookieless future: Affiliate marketing partners will need to rely on privacy-safe ways to track and report data, such as using Google Analytics 4 (GA4). The cookies policy will remove the tracking of third-party data on individuals. This means digital marketers won't be able to target ads as specifically as they can now. Cookies track data on a browser and device level, not a user. Advertisers will need to rely on other ways to understand how users interact with ads and affiliate links. Google plans to offer what they call privacy-safe reports through GA4 analytics.

03. Micro and nano influencers take center stage: Brands will work with more affiliates and creators with a smaller follower count, yet high expertise in a niche. This opens more opportunities for new creators to earn commission and work with affiliates. For instance, micro influencers Olivia and Laura took part in jewelry brand Mejuri’s affiliate program in this partner post.

04. AI and automation make an impact: Technology advancements and artificial intelligence (AI) will automate, optimize and make affiliate marketing more efficient. Affiliate marketers will use improved technology like Scaleo, MailChimp, and Referral-AI to analyze consumer behaviors faster than ever before.

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