ch#15 Why should you do affiliate marketing?

         Why should you do affiliate marketing?

 

Here are two reasons why you should consider doing affiliate marketing:

1. Low-cost and low-risk

Starting a business can be risky and expensive because there are upfront costs for products, employees, equipment, rent, etc. With affiliate marketing, all you need is a website. If it doesn’t work out, you’ve only wasted time and a little bit of money.

2. Easy to scale

A typical salesperson only sells products from one company. As an affiliate marketer, you can promote products from many different companies and earn commissions from all of them.

How does affiliate marketing work?

Upon joining an affiliate program, you get a unique link that contains a tracking ID. This allows the merchant to track if you’ve referred customers to them.

Anatomy of an affiliate link

People who click on your link also get a tiny file called a cookie stored on their device. This (usually) holds an expiry date, so you get paid even if they delay buying for a while.

Here’s an example of how it works:

  1. Someone visits your post on the best winter jackets.
  2. They click the Amazon affiliate link for one of your recommendations.
  3. They close their browser to pick their kid up from school.
  4. They go back to Amazon the next day to check out the product again.
  5. They buy the recommended product, along with some ski gear.

Thanks to the affiliate cookie stored on this person’s device, you earn a commission on the recommended product and the ski gear.

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